What is the lesson here? Yes, of course, you should be utilizing Facebook ads if you’re not doing so already. But, more importantly, you should invest in either:
- Learning how to do them yourself
or
2. Outsourcing them to someone who does whether that is bringing someone in-house or outsourcing to an advertising agency with a proven track record.
What you absolutely cannot afford to do is to do nothing at all. Every day you procrastinate on implementing some sort of digital advertising strategy is another day your competition gets a little bit further ahead of you.
Digital advertising is here to stay so you might as well capitalize on it.