Increasing Audience & Engagement With New Instagram Features

Instagram over the years has evolved into an “all-in-one” platform. As the years go on the complexity of Instagram increases. It is vitally important for businesses to understand the different ways they can use these new Instagram features to connect with their audience.

You can breakdown these features into a few different segments:

  • Feed
  • Stories
  • IGTV
  • Reels


Instagram Feed

Think of the Instagram feed as your Instagram homepage. It is your chance to convey with pictures what your organization stands for and believes.

·       As your Instagram home base, it provides new people an at-a-glance sense of your message, product, or services. It’s also the source of ongoing curated content for followers and fans to visit and revisit, hopefully, many times.


Instagram Stories

Stories are unique because they only last 24 hours, unlike your feed posts that will last forever, or until you delete them. Instagram Stories carry a more unpolished feel and gives your audience a chance to see behind the scenes.

With Stories, you can relax the brand aesthetic. Rougher edges can endear you more to your audience.

Here are four tips as you get started:

  • Use Stories to nurture relationships with customers. Be fun and whimsical. Use stickers to help drive engagement.
  • Don’t go crazy with images. People drop off after five to seven slides.
  • Share other accounts in Stories to build reciprocity and goodwill.

People are hungry for connection. Stories – with their unpolished, authentic feel – fuel affinity. Instagram Stories also provide an excellent structural tool to save and showcase evergreen content.



IGTV is Instagram’s long-form video format. IGTV allows users to create up to 10-minute video clips. Verified accounts and accounts with at least 10,000 followers can add videos up to 60 minutes. This is a great tool to spread a message about your brand that doesn’t fit into a 60 second, or 15 second post.


Instagram Reels

Use Reels to be discovered, and to show brand personality and authenticity. Reels show in the discovery portion of the Instagram app, which makes them a powerhouse for increasing views and engagement.

Instagram Reels are similar to content found on TikTok and can be a great way to get multiple uses out of the same piece of content.

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